Here's a trend board I quickly created primarily made up of Instagram posts I've saved by from of my favourite Instagram bloggers/influencers   Over the past few months animal print has been taking over wardrobes, in the form of staple clothes or accessories which can elevate any outfit and I am LOVING it. The … Continue reading Obsessing over prints →

  Topshop These examples of Utility & Practical wear in Topshop highlight the key elements of this trend: belts, buttons and zips as well as the neutral beige/brown tone used in the jumpsuit itself. The jumpsuit is stylised by the belt cinching in the looser fabric and the rolled up sleeves add some more shape … Continue reading Primary research: Utility & Practical Trend →

    Sir Paul smith is a 72 year old designer who started his career in menswear fashion, although now having other collections too, being stocked/sold in over 70 countries.   Sir Paul Smith started by taking classes in tailoring and then went on to work with a Saville row tailor, Lincroft Kilgour. He then … Continue reading Paul Smith →

      It's been in the news lately that panic has spread through the shopping trade as sales and footfall decline meaning a drop in company shares too. It's becoming increasingly common that millennials are spending more money on experiences and activities rather than material objects such as clothing, I would agree with this … Continue reading Decline in sales: Fun over fashion? →

Here comes the real Christmas advert we've been waiting for, and of course I mean the food one.   After watching the John Lewis Christmas advert in the seminar on Thursday and being asked which adverts we think are effective I started to think back and immediately thought of the M&S food adverts which I … Continue reading M&S Christmas advert: Food edition →

  Utility & Practical is my trend story for the summative brief, therefore I started brainstorming my initial thoughts/words when hearing that trend.     After getting these thoughts out and written down I then wanted to research into how this trendstory is being used/encorporated into fashion today so I found a number of SS19 … Continue reading Utility & Practical →

    Recently everyone’s become obsessed with Ariana Grande, and I have to admit I am slightly obsessed with her new music video and song “thank u next”. Ariana is a very talented singer/songwriter creating hit after hit, continuing to boost her career.     Ariana’s music video is every girls dream as she pays … Continue reading Thank u next →

(On the left Supreme x Playboy collab, on the right Missguided x Playboy) Missguided's recent collaborations have been selling out quickly, the recent Collab with playboy has followed suit none the less, however I immediately noticed the resemblance to the Supreme x Playboy collab which came out a few years ago. The Missguided versions of … Continue reading Playboy x supreme dupe →

  The Victoria’s secret fashion show has been causing a call for inclusivity among people who believe it to be too exclusive and not as up to date with the range of diversity in models as other brands are. I personally really like Victorias secret as I feel it’s a brand that is all about … Continue reading Victoria’s Secret: love or loathe? →

  The M&S window in Nottingham has caused lots of debate due to the sexist connotations behind the windows, although, I'm not sure if it's just me but I personally feel like I wouldn’t of even noticed this, yet when being brought up I do admit I was a bit surprised as with a closer … Continue reading Wrong or just reaching? →