The Kardashians are a family that have reached global fame and publicity and are the epitome of ‘celebrity’. With combined net worth’s exceeding the millions there’s no wonder people are obsessed with their glamourous lifestyles. Mainly known for their TV show ‘Keeping up with the Kardashians’ which follows their daily lives and the drama … Continue reading Krazy for Kardashians? →

Prettylittlething Prettylittething have created a digital look book titled 'student style guide' to promote a range of clothing aimed at their general target consumers, students. I've chosen to use this as an example as it's a brand I regularly buy clothes from due to the decent quality in regards to the affordability, especially when your … Continue reading Comparing lookbooks →

Snapchat Nowadays most things can be done within a few clicks, from booking holidays to buying a new pair of trainers. Due to the advancement in speed and the fast-moving nature of social media in general, consumers want instant updates and ads. Therefore, Fashion publications such as Vogue have capitalised this by creating a snapchat … Continue reading Fashion Communication & Promotion: Social Media →

  Following on from the task given in the seminar yesterday to think about the difference between brands in the same sector, I was in a group given the brands Tetley tea to focus on, as well as Clipper tea to compare the two against each other.   Tetley Tea’s story is to portray a … Continue reading Tetley Tea: comparing brands within a sector →

  Visual contrasts are often used in magazines/publications to refresh and sustain visual interest so you keep turning the page as you’re kept engaged with the images. Using the adobe colour wheel I created a colour palette from my chosen image, I then used this strict colour palette to create different slides showing visual contrasts … Continue reading Visual contrasts →

      For my groups task for the ideas brief we had to think of an original idea as to how Selfridges could use the trend story of romance to create an effective outcome for its target consumer. To do this involved a lot of thinking and bouncing off ideas as well as research. … Continue reading Space in Selfridges →

    Last weekend I got the train to Shrewsbury to see my family as we stayed at my grandparent’s house. It was so nice to be filled with food and cups of tea, (of course this included a roast dinner) and without having to do any washing up!! It was nice to have a … Continue reading Visit to Shrewsbury and its highstreet →

  When thinking of the creative process after todays lecture I knew I wanted to research and talk about a creative that really interested/excited me. Jean Michel Basquiat was an American artist who first started as a part of a graffiti group SAMO who would spray paint epigrams in Manhattan in the 1970’s. He then … Continue reading Creative process: Jean Michel Basquiat →

    Leading on from my latest post about Nike, I am in love with the grey and black air max 97’s I have just bought, which I have been eyeing up since they were first released. There’s nothing I love more than shoes and a good bargain, and today I got them both as … Continue reading My most recent purchase →

  Virgil Abloh ( CEO of fashion house ‘Off white’ ) has collaborated with Nike to create a limited edition range of shoes, in which he took Nikes most iconic styles and altered them by injecting the essence/attitude of Off White. Brands like; Off White, Supreme, Bape, Palace etc have created a fashion subculture for … Continue reading Nike’s stand against conforming →