Gen Z prefers brands that provide calm spaces and experiences with products that cater for their mental and emotional wellbeing and not just physically. Increasing pressure of social media contribute to the rise of loneliness and self esteem issues, looking after mental health is evermore important as we crave calm and serenity amongst … Continue reading Key insights: fragrance →

    Ader Error is a South Korean streetwear brand, a new type of brand, very forward thinking, creative and social media driven they are engaged with the modern, young consumer (Gen z). They encorporate fashion, technology and everyday life to create clothing and content to capture their unique take on the ordinary. They have … Continue reading Ader Error →

South Korea is an area which is being increasingly put on the map for its wealth and advancements in beauty & skincare in particular; said to be worth double than the same industry in Western countries. Koreans use multi step skincare routines with up to 12 steps, focusing on hydrating and nourishing the skin using … Continue reading K-beauty →

  For the photoshoot we wanted to get images we can use to edit/collage together in a cheeky/impacting way to portray our theme/story behind the fragrance which is the subject of sex for women, and the issue of slut shaming and being judged for talking about it and enjoying it. We wanted a mix of … Continue reading Fragrance group photoshoot BTS →

This years Met Gala was influenced by the upcoming exhibition inspired by US writer and political activist Susan Sontang's 1964 essay, 'Notes on camp'. The outfits, like the exhibition were supposed to be based on: "irony, humour, parody, artifice, theatricality and exaggeration"     Raising the question was is camp? Is it gay? Is it … Continue reading Met Gala: ‘Camp notes on fashion’ →

'Common Ground'   The Dior show was set in Marrakech, Morocco, a collection from the French fashion house to show Cultural Appreciation for the eastern continent. Maria Grazia Chiuri wanted to highlight that couture isn't solely about the work of ateliers in France, etc but instead about culture and the history and human labour behind … Continue reading Dior Cruise 2020 Collection →

    Haeckels is a skincare brand founded in 2012 by a volunteer beach warden and coastal enthusiast with the aim to create simple, handcrafted products showcasing Margate's coastal heritage, using ingredients such as seaweed and other local botanicals to do so. The brand and products embody the passion and preservation of the coast and … Continue reading Exciting brand: Haeckels →

Collaborations are effective ways in which brands can partner up to help each other whether that's to reach a slightly different/wider consumer or just to create innovative and exciting products for people to enjoy they can be very successful and profitable for all parties as proved by many examples in fashion, art, food, entertainment and … Continue reading Collaboration: Moschino x H&M →

When given the list of themes we could look into and research further, I decided to pick the theme 'get active'. However, I wanted to look into the theme in a more pro-active lifestyle and that of convenience to the fast paced modern consumer.   Looking into brands that incorporate this I found Dior's 'Magic … Continue reading Get Active →

  When researching fragrance brands I came across Lush's new store in Liverpool where they've created an experiential destination for customers, creating a sanctuary amongst the highstreet. They incorporate self-made music with fragrance to create atmosphere and reflect upon inspiration, evoking memories and feelings. A perfume library displaying limited edition fragrances: an effective concept as … Continue reading Lush: trying to save the planet →