After watching the BBC documentary: 'Something old, something new', I began to question the relation between brand morals vs marketing/sales behind products such as fragrances and compare the difference between the French perfume brand Guerlian and American fashion brand Tommy Hilfiger. Guerlian’s fragrances are centuries old family recipes, built on creating luxury fragrance with … Continue reading ‘Something old, something new’ →

  Whilst working to finish my summative brief and when visiting New York in particular I started to notice even more how street art has been incorporated into fashion/retail   Outside a store in Soho, New York This was definitely successful as me and my friends stopped outside to take pictures of the street art … Continue reading Street art in fashion/retail →

    The New Gucci store was another incredible store experience, filled with colours, prints and texture accompanied by contrasting shoes, bags and accessories it felt like the worlds dreamiest wardrobe.       The Gucci shoes on show are statement pieces, chunky trainers made from reflective and neon materials, some with bands of gems … Continue reading Gucci experimental store →

    After speaking to an employee I found out the Flagship store had only been open since November, so is fairly new, built in the same area the brand was founded back in 2014. Concentrating on the emotional experience as a consumer before and after buying products and the memory left of the store. … Continue reading Glossier: innovative store concept →

After visiting New York the past week there was so many amazing stores to see and the  use of space was particularly impressive: the Nike store stood out straight away, definitely Instagram worthy and an experience to walk into. "The future of movement" sums up the store and brand as well as the experience created … Continue reading Use of space: Nike Soho store →

    This collection is by Landlord SS17 links to my trend story Utility & Practical wear as its a contemporary mix of work and street wear. I love the bright neon colours used with matching colour coordinated elements in each outfit which is effective in creating effortlessly stylish and well put together looks. The … Continue reading Landlord SS17 →

  Following on from my last post, I decided to do more research into Mindy Weiss and take a further look at the spaces she creates, which I could possibly use for inspiration for my own summative brief as my outcome is space as well.     She has also worked with brands to help … Continue reading Event planner: Mindy Weiss →

  Okay so since writing this blog I've realised I may be slightly Kardashian obsessed but their Christmas eve party really looked like an exciting event/use of space!       The theme behind the design was a  magical Whoville white Christmas, and it didn't disappoint.     Inspired by the fictional town of Whoville … Continue reading Exciting use of space: Kardashian style →

  No matter who you are, or where you're going, New years eve is a moment to celebrate and most importantly dress up like the glamourous woman you are. I am living for the amount of glitter and sparkles in clothing lines released around the festive period, literallygiving you a reason to party if you … Continue reading NYE top picks →

    If you have social media or listen to the radio you will of heard of the film Birdbox which has rose to fame in a matter of days and is now topic of conversation in entertainment news. Last night I watched the film birdbox as I was recommended it by a friend, as … Continue reading Birdbox →