Marc Jacobs Consumer Profile: Mood board/imagery I created to represent the target consumer Marc Jacobs Fragrance consumer profile is an 18-30-year-old woman at the forefront of fashion, open minded and laidback individual who dresses for herself and not for others, elegant in a refreshing youthful way and not too serious. She enjoys the … Continue reading Marc Jacobs Fragrance
It has recently been in the news that Burger King has pulled an advert from its New Zealand franchise as they introduce their new Vietnamese burger and advertise this by showing customers trying to eat the burger with some difficulty as they are having to use giant red chopsticks. It’s sparked debate over social media … Continue reading Asian Culture mocked or moneymaking?
As I watched this documentary, I felt quite disturbed and angered at how wild animals are being treated by humans and how this has been deemed acceptable in today’s modern world. The blackfish documentary portrays how sea animals, mainly killer whales are removed from their natural habitats and forced into manmade structures/arenas in places such … Continue reading SeaWorld and the capturing of wild animals
The agency Kessels Kramer have work with the budget hotel Hans Brinker to create a new story/image and marketing campaign for the hotels in Amsterdam and Lisbon. Featuring barefaced honesty to create the image of an unarguably unaverage hotel, for customers who would rather basic affordable rooms/facilities with a central location. The adverts highlight the … Continue reading Hans Brinker: The dare to take a risk
My group decided to base our Levi’s project on the subject of equality: particularly gender neutrality and the barriers of dressing in fashion and society today. I feel as though equality is an important and relevant issue for Gen Z in particular as we’ve grown up in a increasingly accepting world and have been … Continue reading Equality in fashion: Levi’s project
This brand first came to my attention as I saw it shared on social media, praised for its upfront honesty and transparency as a fashion brand. This advertising could be seen as slightly risky as they admit to not being as sustainable as they could be, however promise that they are trying … Continue reading Sustainability: Reformation
After listen to the ‘Fashion no filter’ podcast: Behind the Instagram algorithm with Eva Chen it reconfirmed that social media; Instagram in particular, is a powerful platform, particularly in the world of fashion. Eva Chen is head of fashion partnerships for Instagram and says she helps brands, models and creatives ‘tell their story best’ … Continue reading Fashion no filter podcast
After reading Marketing Fashion, second edition: strategy, branding and promotion by Harriet Posner I decided to write my blog focusing on the purpose of branding as I feel it relates to the upcoming module/projects. “Brands help businesses cross geographic and cultural borders. Global brands are an enormous asset to their home country. … Continue reading Marketing fashion: The purpose of branding
After reading: ‘Hegarty on creativity there are no rules’ I’ve decided to highlight the key pages/points in the book which stood out to me and that I will take forward with me to progress my own work and creative thought process. Page 19: No idea is original: “ideas borrow, blend, subvert, develop and … Continue reading Hegarty on creativity
The house of Z is a documentary/film following the career of Zac Posen, from early childhood to where he is today. It shows his raw talent and passion for creativity which led to his rise to fame from such a young age. A very fun and playful time with influences/help from friends and … Continue reading House of Z
Lauren Tomlin 