Hegarty on creativity

After reading: ‘Hegarty on creativity there are no rules’
I’ve decided to highlight the key pages/points in the book which stood out to me and that I will take forward with me to progress my own work and creative thought process.

Page 19: No idea is original:

“ideas borrow, blend, subvert, develop and bounce off other ideas” therefore you need to take in everyday life and more obscure sources of possible inspiration to get “fresh” ideas that are new in way of thinking/creativity. Questioning does it make you see from a different perspective and does it interest you?

Page 22: Fearlessness

“what does it take to be creative?” “Fearlessness” Believing in your vision and creative thoughts, the confidence sells your idea to those more sceptic, these daring ideas that don’t follow a specific formula that’s been done previously, make for the best outcomes that can be ground breaking and to the extreme, history changing. We are constantly told University is a safe space to experiment and share crazy ideas that possibly wouldn’t suit/ be necessary for work environments, therefore I want to remember this step and try to be more fearless with my own ideas/work.

Page 26: Chaos vs Process

It is important to get the correct balance between chaos and process. Chaos can lead to great ideas through free spirited thoughts which may not have been derived from thinking too hard without exploring more creatively. However, this messy method can lead to unusable and standard ideas with less relevance and clear message behind them.
Process is a more logical way of working however it can be restricting as when thinking to hard with too much effort can lead to a mind blank and unoriginal/inspiring ideas. Therefore I feel its best to start with some chaos and then try to categorise/rationalise these ideas more logically and then adapt them.

Page 42: Zag

“when the world zigs, zag” I love this quote and the poster created in this example by Hegarty as it shows how simple advertising with minimal words can create impacting marketing, showing sometimes its more effective to portray the message you want to get across to advertise your product instead of more predictable imagery of the product itself which doesn’t really grab your attention/interest. A reminder to not make things too complex and think too hard when sometimes simplicity is far more effective.